Amazon Case Study Example | Topics and Well Written Essays - 1250 words

Amazon - Case Study Example The company, Amazon.com, Incorporation is one of the electronic commerce companies, operating on the multinational level, located in America having its headquarters in Seattle, Washington. It is one of the largest online retailers globally (Jopson, Barney, 2011). Amazon incorporation also produces the products of consumer electronics, which most prominently include the Amazon Kindle e-book reader. It also provides the services of cloud computing to its consumers. The company manages it sellers by contributing towards programs which let its consumers sell their products through the websites of the seller and also market and sell them on the website of Amazon incorporation. It earns per-unit activity fees or revenue share fees and fixed fees on such business dealings. The enterprises are served by Amazon through AWS that brings the technological infrastructure in easy access to the developers, who can utilize it to facilitate nearly every sort of business. Amazon mainly functions in the online retailing business of e-books, and has various websites in many countries across the world. They operate in United Kingdom, United States, Canada, Italy, France, Spain, Japan, Germany, and China, along with the international delivery to many other places for some of its products. The company initially came into the business by starting up an online bookstore. However, it quickly expanded into a bigger company dealing in the selling of CDs, DVDs, software, MP3 downloads, apparel, furniture, electronics, video games, toys, food, and jewelry (Rivlin, Gary, 2005). The Amazon Incorporation competes in the Internet & Mail-Order Retail industry. It provides business services in media, publishing, clothing and other retailing. The top competitors of Amazon incorporation include Apple incorporation, Columbia House Company, eBay Incorporation, Wal-Mart Stores, Incorporation, Barnes & Noble Incorporation, and Hastings