Study of Seasonality in the Indian Stock Market - 21577 Words

| FINANCE TESTING SEASONALITY IN THE INDIAN STOCK MARKET A Project Report submitted in partial fulfillment of the requirements for the Degree of Master of Business Administration Under the guidance of: Dr. S.K. Tuteja Submitted by: Sachin Garg F-045, MBA(FT) 2011-13 Faculty of Management Studies University of Delhi Delhi – 110007 CERTIFICATE This is to certify that this project report titled â€Å"Testing Seasonality in the Indian Stock Market†, submitted in partial fulfilment of the requirements for the degree of Master of Business Administration, is based on my original research work under the guidance of Dr. S.K. Tuteja. The report has not been submitted elsewhere for any other purpose. All references used have†¦show more content†¦The two indices under study are the Samp;P Nifty and Sensex. This study conducts a statistical analysis of the daily and monthly data for both Nifty and Sensex for the period April 1, 2001 to December 31, 2012. The study found that the Day of the Week Effect and Monthly Effect Pattern did not appear to exist in the Indian Stock Market during the study period. Chapter 1: INTRODUCTION Capital market is now playing a strategic role in a country’s economic growth. It facilitates the exchange of funds between company as demander and investor as supplier. The existence of capital market enables company to obtain an alternative source of fund. On the other hands, it gives flexibility for investor to choose investment based on their preference. For both company and investor who are involved in the capital market, understanding about capital market condition becomes matter in order to understand how the market is actually works. One aspect of capital market conditions that might become consideration before deciding to invest is the market efficiency. The term of market efficiency, which is found in the capital market literature, is used to elaborate the relationship between the information and the share price. In 1970, Fama proposed the Efficient Market Theory and defined capital market efficiency as the market in which prices fully reflect all available informati on. Depending on theShow MoreRelatedWhat Does Calendar Anomaly Exist? Stock Market Of Both Developed And Developing Countries1701 Words   |  7 PagesThis study is focused to determine if calendar anomaly exist in stock market of both developed and developing countries. The former is represented by SP 500(Standard and Poor) from USA while the latter is represented by BSE (Bombay Stock Exchange) from India. The daily data of stock return was collected for the time – period of July 1998 to December 2013, and analyzed using single factor ANOVA (Analysis of Variance) and two sample t-test of equal variance. Our Null Hypothesis for this study statesRead MoreErm Research Report On Walt Disney Company Essay1585 Words   |  7 Pagescharacters to life through innovative and engaging physical products and digital experiences, inspiring the imaginations of the young and young at heart. II. SWAT Analysis STRENGTHS Strong Brand Effect Diversified Business Stable Market Range WEAKNESSES Missed the Online Market Copy Right Management Foreign Laws and Regulations OPPORTUNITIES Extend Disney Business to Developing Countries Development of Data Analysis Digital Age THREATS Strong Competitors Changes in Economic conditions ChangesRead MoreStock Market and Great Lakes10629 Words   |  43 PagesAnalysis of Indian Stock Market with International Markets Debjiban Mukherjee T. A. Pai Management Institute, Manipal, India Abstract The stock market is witnessing heightened activities and is increasingly gaining importance. In the current context of globalization and the subsequent integration of the global markets this paper captures the trends, similarities and patterns in the activities and movements of the Indian Stock Market in comparison to its international counterparts. This study coversRead MoreCritical Analysis of the Implication of Overreaction to the Return Predictability in Uk Stock Market7945 Words   |  32 Pagesthe implication of overreaction to the return predictability in UK stock market Over the past decades, overreaction has drawn attention from many economic researchers, the most significant studies being Jegadeesh and Titman, (1993), De Bondt and Thaler (1985) proving the existence of overreaction. In their framework, they violated the EMH assumption. Then many later studies examined the overreaction effect through different market anomalies with One of the important anomalies being arbitrage tradingRead MoreProductivity Improvement in Srew Type Biomass Briquetting 1375 Words   |  6 Pages In spite of very good potential for using biomass as a renewable source of energy the practice is in very early stage and limping. There are many factors which contribute their parts in making the process unsuccessful. The major ones are seasonality of the raw materials, shortfalls in logistics, absence of proved manufacturing systems, lack of skilled workers and very many technical factors. Considering technical factors for the screw type of briquetting the biomass, t he life of the screw andRead MoreImpact of Macro Economics Factors in Share Market19276 Words   |  78 Pagesbe that Stock Market depends on the overall health of the Economy, and real Economic variables which tend to display persistence. Therefore, an interesting question in finance is: what derives stock market volatility? Understanding the nature of stock market volatility gives some important implications for policy makers, economic forecasters and investors. Studying the impact of MacroEconomic factors such as Inflation, Interest Rate, Dollar Value and FII on conditional stock market volatilityRead MoreAnalysis of Distribution Channel of Reliance Communications11560 Words   |  47 Pages | |2.6) performance of company 47 | |3) Objectives of study research methodology 50 | |3.1) Objectives of study 51 | | Read MoreAssignment: Net Present Value and Capital2389 Words   |  10 PagesAMITY SCHOOL OF DISTANCE LEARNING Post Box No. 503, Sector-44 Noida – 201303 FINANCIAL MANAGEMENT Assignment A Marks 10 Answer all questions. 1. a. Should the titles of controller and treasurer be adopted under Indian context? Would you like to modify their functions in view of the company practice in India? Justify your opinion? b. A firm purchases a machinery for Rs. 8,00,000 by making a down payment of Rs.1,50,000 and remainder in equal instalments of Rs. 1Read MoreCapm vs. Apt: an Empirical Analysis6429 Words   |  26 Pagespricing theories have gone through intense empirical and theoretical scrutiny with multiple researches supporting or refuting both the models. The purpose of this paper is to empirically investigate the two competing theories in light of the US Stock Market in relatively stable economic times. The first section will look at the logic and theoretical aspects of the competing asset pricing models. The second section analyses and discusses the existing literature and empirical analyses on both theRead MoreProject on Titan9221 Words   |  37 PagesCONTENTS ïÆ'  ACKNOWLEDGEMENT ïÆ'  INTRODUCTION ïÆ'  EXECUTIVE SUMMARY ïÆ'  COMPANY BACKGROUND ïÆ'  SITUATION ANALYSIS ïÆ'  SWOT ANALYSIS ïÆ'  SEGMENTATION STRATEGY ïÆ'  MARKET RESEARCH ïÆ'  MARKETING PROGRAM ïÆ'  CONCLUSION ïÆ'  BIBLIOGRAPHY ACKNOWLEDGEMENT We wish to express our sincere thanks to Ms. Aparna Goel, Lecturer Consumer Behaviour, and FACULTY- AMITY BUSINESS SCHOOL for giving us the opportunity to work on this exciting project. This has given us the insight of how the various theoretical

Finding the Percent of Change Between Numbers

There are two methods of finding the  percent of change between two numbers. The first is  to find the ratio of the amount of change to the original amount. If the new number is greater than the old number, then that ratio is the percent of increase, which will be a positive. If the new number is less than the old number, then that ratio is the percent of decrease, which will be a negative. So, the first thing to determine when finding the percent of change is whether youre looking at an increase or a decrease. Method 1: A  Problem With an Increase Say one person had $200 in a savings account last month and now has $225. Thats an increase. The problem is to find the percent of increase in  money. First,  subtract to find the amount of change: 225 - 25 200. The  increase is 25. Next, divide the amount of change by the original amount: 25 à · 200 0.125 Now, to change the decimal to a percent, multiply the number by 100: 0.125 X 100 12.5 The answer is 12.5%. So thats the percent of change, an increase of 12.5% in the savings account. Method 1: A Problem With  a Decrease Say one person weighed 150 pounds last year and now weighs 125 pounds. Thats a decrease. The problem is to find the percent of decrease in weight (the weight loss).   First, subtract to find the amount of change: 150 - 125 25. The decrease is 25. Next, divide the amount of change by the original amount: 25 à · 150 0.167 Now, to change the decimal to a percent, multiply the number by 100: 0.167 x 100 16.7 The answer is 16.7%. So thats the percent of change, a decrease of 16.7% in body weight. Method 2: A  Problem  With an Increase The  second method of finding  the  percent  of change between two numbers involves finding the ratio between the new number and the original number. Use the same example for this  method of finding the percent of increase: One person had $200 in a savings account last month and now has $225. The problem is to find the percent of increase in money. First, divide the new amount by the original amount: 225 / 200 1.125 Next, to change the decimal to a percent,  multiply the result  by 100: 1.125 X 100 112.5% Now, subtract 100 percent from the result: 112.5% - 100%   12.5% Thats the same result as in Method 1: an increase of 12.5% in the savings account. Method  2: A  Problem  With  a Decrease Use the same example for the second  method of finding the percent of decrease: One person weighed 150 pounds last year and now weighs 125 pounds. The problem is  to find the percent of decrease in weight. First,  divide the new amount by the original amount: 125 / 150 0.833 Next, to change the decimal to a percent, multiply the result by 100: 0.833 X 100 83.3% Now,  subtract 100% from the result: 83.3% - 100% -16.7% Thats the same result as in Method 1: a  decrease of 16.7% in body weight.

In 1945 Germany Surrendered, Leaving Only The Japanese

In 1945 Germany surrendered, leaving only the Japanese left to fight during World War II. Over the last year, the Japanese economic situation had been worsening, and the American leaders hoped that Russia joining the fight in August of 1945 would push it over the edge. In the meantime, the United States and Japan were fighting a fierce war on the Japanese islands, and thousands were dying on both sides. On August 6, 1945, the United States dropped the first atomic bomb on Hiroshima, and three days later, on August 9th, they dropped the second atomic bomb on Nagasaki. The world was in shock. No one had ever seen a weapon with this destructive force, and its use was not called into question until a year later when the public received the†¦show more content†¦One of the more destructive bombings was that of Tokyo, after which a Japanese official sent a telegram to the effect that he feared Japan would soon fall from lack of supplies. Japan’s interior modes of transport ation were overburdened, and Japan felt that they would soon fail with the continued destruction of Japan’s resources. With this continuation of bombings on Japan, and the suppression of their resources, many officials ascertained that when the Russians joined up, the added pressure would force the Japanese officials to accept defeat. Many assert that the dropping of the atomic bomb had more to do with controlling Russia than in ending the war with Japan. The United States felt that it needed to exert its power over Russia to have more sway when doing the negotiations for post-war Europe. Russia had an exorbitant amount of power in the Europe negotiations, and the U.S. did not want Russia to have the same amount of power in negotiations with the Japanese. However, Japan’s fear of Russia’s vast army was likely to push it towards a peace agreement with greater speed. American officials projected that Japan would only last for two to three months after Russia entered the war. The United States’ relations with Russia first began to seriously decline at Yalta, when it became obvious to General John Deane that Russia was not eager to establish military bonds with the United States. After the Yalta Conference, itShow MoreRelatedThe Manhattan Conspiracy : Overview1489 Words   |  6 Pages The Manhattan Conspiracy: [Subtitle] From September 1, 1939 to September 2, 1945 the world was at war. Germany rose to power and invaded Poland, later declaring war on France and Great Brittan. Benito Mussolini (fascist dictator of Italy) joined the Axis powers and on December 7th 1941, after the surprise attack of Pearl Harbor, so would the Japanese empire. The war lasted 6 bloody years costing approximately 60 million people were killed: men; women; children;Read MoreWhy The Allies Were Victorious At The End Of World War II1377 Words   |  6 Pagessignificant events that had a great impact on the war. The Allies were victorious in 1945 due to the sheer military power of the United States, the infamous Soviet Transformation and the ‘Battle of Moscow’, the crushing fall of Japan and the vast resource differences between the Axis Powers and the Allies. These major events that took place during World War 2 helped shape the victorious outcome for the Allies, by not only weakening the German’s military force, but also its confidence. The sheer militaryRead MoreWar I And World War II771 Words   |  4 PagesA state of isolationism was a goal too great for America to handle. America and its leaders had sought to stay out of both World War I and World War II only to be pulled in by intense happenings that inflicted chaos on the nations people. World War II would be a time in American history that would bring many fresh war tactics and developments, that helped to pull a depraved nation from the depths of a depression as well as pledge the freedom and prosperity of its opposing nations. Dangerous discoveriesRead MoreLife Saving Weapons Of Mass Destruction1730 Words   |  7 Pagesatomic bombs dropped in Japan during the Pacific War were initially devastating, killing thousands of people in the blast, but they were also life-saving and beneficial to Japan and the geo-political world. World War II officially ended after Japan surrendered, putting an end to the deaths of soldiers from around the world. Japan’s economy, which had taken a great hit later in the war, began to improve with the aid from the United States. The modern public is now well aware of the extensive damage theseRead MoreThe Atomic Bombs On Japan873 Words   |  4 PagesJapan were not originally intended as a War-Ending weapon, far from that. Regardless of the reason for its creation, it has left a profound mark on humanity as a whole. While in its infancy the fission weapons were able to destroy small cities, but only after a decade a tested fusion bomb was 750 times more powerful. These weapons of mass destruction ended the war, but not without consequences. The development of the Atomic bomb started in 1939 after the renowned physicist Albert Einstein wrote aRead MoreThe War Of The World War II1496 Words   |  6 PagesAbout 50 million troops lost their lives fighting in the war. In Nazi Germany nearly 9,000,000 troops were killed. 42,000,000 troops were killed in the Soviet Union. 4,000,000 were killed in China and 3,000,000 were killed in Japan. Although nearly every country was involved they were split up into two categories, the Axis nation and the Allied nation. The Axis nation included Germany, Italy, and Japan. Adolf Hitler was over Germany, Benito Mussolini was over Italy, and Hirohito was over Japan. TheRead MoreRaising Power Of Hitler And World War 2 Essay2473 Words   |  10 Pagesheld in 1904-1905 was the opening gate of the war. The Japanese victory made them confident in their attacking force which lead them to further attack in Asia and the Pacific attack. In years between the First World War and Second World War, seve ral historic events happened. Great depression happened in United States. Countries like Germany, Italy and Japan started to make their arm force stronger in order to expand their territories. Germany wanted to expand its territory in Europe, Japan wantedRead MoreThe United States After World War I894 Words   |  4 PagesDepression. During the Depression, it made foreign policy unimportant and the danger of war abroad scared Americans and it only reinforced their desire to stay out of it (P.628) For two years, the United States tried their best to remain at peace while war engulfed in Europe and in Asia, the American people were starting to display sympathy for the Allies and were getting upset with Germany and Japan. After two weeks of the outbreak in Europe, President Roosevelt called Congress to consider a revision inRead MoreThe United States Was Justified in Dropping the Atomic Bombs on Japan1244 Words   |  5 PagesOn the 6th and 9th of August, 1945, the United States of America dropped the Atomic Bombs on the Japanese cities of Hiroshima and Nagasaki. The use of these bombs brought a quick end to World War 2, yet caused extensive damage to the two Japanese cities. There have often been disputes as to whether the USA was justified in the dropping of the atomic bombs because of the damage they caused, not only to the cities, but to the people of Japan as well. Many people believe that the USA should not haveRead MoreAround Seventy Eight Years Ago, World War Two Was Inevitable997 Words   |  4 Pagesconflicts. With the catastrophic effects of The Great War, the further advancement of current technology and the advent of newer warfare, World War Two was set to be the turning point of the twentieth century. The war caused the Berlin wall to separate Germany, it indirectly caused the Cold War between the United States and the Soviet Union. World War Two’s legacy includes The Holocaust, the bombing of Pearl Harbor, and the first use of atomic bombs. The United States’ use of the first atomic bombs has

The Movie Groundhog Day - 990 Words

Becoming Moral Every life lived has an element of unpredictability. Sometimes, people have bad days that they would rather forget as soon as it’s over. Other times, people have great days that they wish they could relive once more. But in Groundhog Day, an unruly news anchor named Phil is forced to relive a single day in his life. After the initial fear and confusion dissipates, Phil explores different lifestyles in the struggle to obtain happiness and to find himself. Stuck at a fixed point in history, Phil experiments with different lifestyles without experiencing any long-term repercussions. The first life he tests out is the life of pleasure. In the movie, we see him overindulge in the two senses that Aristotle warns against: taste, as seen in the diner scene when Phil surrounds himself with food, and touch, shown through his night with Nancy and his attempts to get with Rita. However, the life of sensual pleasure alone brings him no happiness and, in fact, is a lifestyle Aristotle advocates against. Sensual pleasures are temporary and imperfect. People who highlight sensual pleasures, such as sex and indulgence in food, emphasize means rather than ends; they exploit necessary processes for the small degree of pleasure it brings them, subsequently depriving themselves of the happiness and pleasure they could have received in the end. For example, a glutton does not get pleasure out of nurturing their bodies, but from the food itself. As a result, gluttons areShow MoreRelatedReview Of The Movie Groundhog Day 994 Words   |  4 PagesDirector and producer Harold Ramis filmed the infamous movie, Groundhog Day, a film based on an arrogant weatherman named Phil that detests Punxsutawney where groundhogs day is held but must relive this day for what feels like an eternity. Viewing this movie from a philosophical standpoint, the viewer can relate Phil to Siddhartha, the founder of Buddhism. Phil is similar to Buddha because he experiences the three marks of reality, and the four noble truths. Using a philosophical view the audienceRead MoreCausal Ditermism in the Movie Groundhog Day1964 Words   |  8 Pagesplace among other reasons for action (Horton www.oocities.org/emilische/free-will.doc). In the movie Groundhog Day, Phil Connors experiences the same day (Groundhog Day) over and over again. At first Phil uses this to his advantage until he discovers he is forced to stay in the same place with the same people who do the same thing every day. While Phil Connors lives in an identical situation every day and therefore a deterministic setting, does Phil have free will and is he morally responsible forRead MoreGroundhog Day1422 Words   |  6 PagesThe movie Groundhog Day, is labeled as a comedy, but in fact it is a story about love, a story about Phil’s transformation based on love.   Phil his character is forced to repeat the same day over and over again. He goes through many phases in this movie and in the end changing h is persona. When analyzing love, it becomes apparent that much has been written about it. In fact, love has been broken down into different phases such as Eros, Philia and Agape. Being trapped in Groundhog Day has significantRead MoreCharacter Analysis Of Groundhog Day1495 Words   |  6 PagesOn the movie Groundhog Day, it shows a character who thinks he is better than anybody else that he is stuck on the same day, so he can discover himself that being that type of person can be change. In the movie a self-consumed TV weatherman, Phil goes to Punxsutawney, Pennsylvania, to report a groundhog living there. His new producer Rita and long-time cameraman Larry join him. Phil spends the night in Punxsutawney, where he does not want to go and does not want to stay in a cheap hotel to sleepRead MoreFilm Analysis Of Groundhog Day1292 Words   |  6 PagesGroundhog Day is a movie about a meteorologist, Phil, who has to travel to Punxsutawney, Pennsylvania to cover the annual Groundhog Day celebration. Before traveling to the festival, Phil predicts that the blizzard scheduled to hit the area was no longer a threat. However, the blizzard does hit the area and, worst than the blizzard, is Phil realization that he is stuck in a time loop where he relieves the same day, February 2, over and over (Gilbert, 2013). This paper will focus on analyzing fourRead MoreAnalysis Of The Film Groundhog Day1436 Words   |  6 PagesThe four restaurant scenes in the 1994 film, Groundhog Day, take an already well-written script and bring the story to life. These four scenes play a crucial role in this film. They convey symbolism, highlight the protagonist’s character arc, and help communicate the theme of the film. This is accomplished through use of sound, lighting, camera angles and shots, costume design, and the actors’ interpretations of the script lines. The first diner scene follows relatively closely the TraditionalRead MoreEssay about Macklemore Otherside Analysis721 Words   |  3 Pagesa poetic device that Macklemore uses in this song is allusion. One allusion Macklemore uses is â€Å"Groundhog Day life repeat each time†(l.59). Macklemore mentions the movie Groundhog Day the main character’s life is on repeat and no matter what he does the same day happens again even if the day before ended in death. This is also showing that in his struggle with drugs his life was the same thing every day he would smoke and it became a routine. One other example of an allusion is â€Å"rationalize the stuffRead MoreMaslow s Hierarchy Of Needs2800 Words   |  12 Pages2007). Considering the movie â€Å"Groundhog Day,† a character by the name of Phil Connors continues to relive the same day endlessly, regardless of what he does. As a result Connors goes through an extreme personality change which can be best describ ed through the standpoint of Maslow’s hierarchy of needs. Phil Connor’s Personality Described Phil Connors is an arrogant, self-centered, and selfish weatherman for a news station based in Pittsburg. At the beginning of the movie Phil’s behaviors are veryRead MoreIs A Man Truly Virtuous With Excellence Of Character?991 Words   |  4 Pages(Aristotle, 32) Thus, a man in his very being will become, through his actions, virtuous and better directed toward the end in which he is aiming. Turning to the movie Groundhog Day we meet Phil, a self-centered and mean weatherman from a local news channel and he is assigned to cover the festivities that surround February, 2nd, Groundhog Day. Phil, his cameraman Larry, and his producer Rita head to the small town of Punxsutawney in Pennsylvania. When they arrive Phil is too good to stay at, whatRead MoreThe Philosophy Of Aristotle s Views On Happiness And Human Flourishing With His Philosophy991 Words   |  4 Pagesassignment number five when we had to analyze groundhog day using Aristotle’s ethics. I believe in Aristotle’s views on happiness and human flourishing with his philosophy. Although that is the only thing that my moral philosophy takes from his teachings. As far as how my moral philosophy relates to Groundhog Day, my philosophy shows true as what Phil does within the movie he gets back. For example, Phil is very rude and sarcastic in the being of the movie and as a result of that he gets negative reactions

Role of Internet Technology on Society Strategizing Information Syste

Question: Discuss about the Role of Internet Technology on Society for Strategizing Information Systems? Answer: Introduction: Boxhill Technologies PLC was founded on 12th June in 2002 and it works as a holding company. It has its headquarter in London, United Kingdom. The main services provided by them include online gaming, marketing activities, and e-commerce and lottery administrators. The main believes of the company includes the power of web and the ways the company gets connected with its people to content. The mission of Boxhill Technologies is to share access and manage content in an incredibly easy manner (Morozov, 2012). The company has a client base of above 50,000 organizations inclusive of Fortune 500 companies also. The company has an employee base of above 39 million people because of huge trust factor. The company through its each division has established a long term relationship with its blue chip client base inclusive of some leading charities and household names. Here the discussion will be on the Internet technology plays a prominent role in todays society. The Products of the company: The major products being offered by the company includes e-commerce services, PPS (Prize Provision Services), The Weather Lottery, Casino Cash, Pa Corp and Smart Pay. Pay Corporation: In present scenario online purchases have become the life and blood of every company dealing worldwide customers in the developing world. Boxhill deals with a variety of products that offers the clients with solutions best suitable to their needs while working in a regulated framework and in regions in which the traditional acquiring partners are struggling for providing the clients with services that are safe and secure. Casino Cash: This product of the company helps the worldwide customers in using their national and international payment cards for acquiring gaming chips with greater values in comparison to the cash withdrawal limit of their ATM (Von Krogh, 2012, p.142). A voucher has to be purchased by the customer from the Casino Cash Terminal and can get it redeemed with the cashier for collecting their funds. Through this secure, simple and fast process of voucher system a unique single use voucher is generated for every transaction. Prize Provision Services: The Company has the license provided by the Gambling Commission for working as an External Lottery Manager and become a member of the Lotteries Council. Boxhill through its Prize Provision Services is able to provide its customers with lottery management services for societies all over UK. It operates through its Weather Lottery which is the largest fundraising lottery in UK. External Lottery management: BoxHills Prize Provision Services are one among the UKs leading External Lottery Managers. The company provides the licensed lottery management services to various societies of UK and about above 850 society lotteries are administered by the company. With the help of such lotteries millions of rupees have been collected by the company for good causes. Boxhill with its Gambling Commission License and Prize Provision Services provides a variety of services such as player and fund management and prize allocation etc. Other than this the company also provides various other marketing services, advices and help for helping the societies in growing their lotteries and raising money. E-commerce: Boxhill has developed a smart switch technology for its customers with an aim of improving successful transactions with a reduction in ongoing costs (Bijker, Hughes, Pinch, and Douglas, 2012). The company even offers the feature of de-risking certain transactions that helps in the reduction of settlement time while on the other hand cash flows are also improved. The sensitive information of the company and its clients is protected by the customers in case where the money is transacted to various merchants and individuals. Boxhill provides the customized solutions to the unbanked customers and those clients who were left out of the traditional retail bank environments the company offers a range of various consumer products and peer to peer products that covers a wide range of needs of domestic and international customers (Powell, and DiMaggio, 2012). Features and Functionalities of the Boxhill website: Featured products: The products with specialized features if displayed on the home page of the company provided information to the website visitors about the products offered by the company. Categories: The various categories in which the company deals are listed on the top of the webpage (Klein, Grossenbacher-Mansuy, Hberli, Bill, Scholz, and Welti, 2012). This categorization helps the user with easy access and navigation on the company website. Newsletter or Company Information: It helps the users to stay in touch and updated with the company offers and products. This feature even helps in forming a mailing list of present and potential clients that can be further used for marketing activities and campaigns of the company. Effective navigation: On any website providing e-commerce services it is essential to provide a feature of effective navigation (Saint-Onge, and Wallace, 2012). This enables users to make an easy access in the various sections of the website along with a feature of quick link back on the home page. Privacy policy: A clear link of company privacy policy is displayed for keeping the users aware about the privacy policies followed by the company. Good Payment Gateway: An effective payment gateway solution helps in providing the customers with peace of mind and assurance that their money is safe. The company must select that merchant account with which website visitors are comfortable. Customer login and registration: This provides an opportunity to the customers for registering on the companys website. This helps in tracking their order progress and completion and even returns in some cases. The customers are provided with a flexible and quick check out facility. Good Graphics: The company website has make use of attractive banners and graphics capable of attracting visitors (Weske, 2012). The company can even display their attractive offers on its banners as that will be beneficial for users to click on those links for availing the company offers. News Events: The Company through this section keeps the website visitors informed about companys products, events and any other news having relevance to the online business of the company (Utz, S., and Glocka, 2013,p.42). The company can even get in touch with its clients and audiences through a blogging platform or any other module that performs its job effectively. Social Media Presence: The Company works for maintaining its presence active on the networking sites and for this the social media logos must be displayed on the site. The company even uses the social network platforms as their customer support systems while interacting with the customers for their order enquiries (Bimber, Flanagin, and Stohl, 2012). The information requirements and the type of systems used in the website: Boxhill for its e-commerce framework must ready-to-deploy and packaged services for: Content management: It refers to the ability of the company for publishing, reusing and updating information for dealing with the changing business conditions effectively. Personalization: It includes the ability of the company website to target, format and automatically adapt the content for meeting the specific users preferences and business requirements. Security: It refers to the ability of users for accessing information about core business systems (Garca-Morales, Jimnez-Barrionuevo, and Gutirrez-Gutirrez, 2012, p.1046). The companies must ensure that the clients must see only that much information that they are authorise to see. Integration: It the ability of the webpage of company to present its existing business applications and data stores. Through integration the company forms a unified information stream that is beneficial for the customers, partners and employees etc. System manageability: it stands for the business managers and partners ability for administering and managing accounts of users and other aspects of the e-business system and various other aspects of e-business systems for managing and responding the changing business relationships (Treem, and Leonardi, 2012, p.152). Time-to-market: It refers to the ability of the company to mount e-commerce initiatives in a timely and cost-effective way. This is done with an aim that the company benefits out of this instead of detracting from the bottom-line. An e-business system for supporting business personalization must include: A framework of systems in which all functions of the system (information access, page layouts and transactions) must be based on the profile of users and group membership (Croteau, and Hoynes, 2013). The business managers must be allowed to track the user trends and the site content must be refined on the basis of the changing business conditions. The information is gathered interactively through implicitly and explicitly for improving and refining user profiles. Impact E-commerce has on the organization: Benefits: It helps in reducing costs for Inventory management. The company can reduce the inventory management costs through its e-commerce feature (Besson, and Rowe, 2012, p.110). They can automate the inventory management with the help of web-based management systems. With this the operational costs can also be saved indirectly by the company. The buying habits and interest of consumers can be monitored. The company by continuous monitoring of buying habits and interests can easily be able to tailor the needs of the consumers and establish a long term relationship with the worldwide customers (Grabara, Kolcun, and Kot, 2014, p.7). Global market reach of the company becomes easy through e-commerce. It allows the company to hit the global market segments. In simple words it helps the company in increasing the online sales of the company while reducing the investment costs. It helps in the reduction of the costs of the establishment of the store front. The overhead costs of establishing a physical store can be prevented because the company operates its business operations through its e-commerce websites. The challenges of an e-commerce websites: There are demands from the consumers for the amazing experiences on their mobiles. The back of the retailers is hold by the legacy systems. Seamless experiences across all channels can also be demanded by all consumers. Requirements of upgrading the old platforms are impaired by innovation. In case ineffective payment models are utilized by the current e-commerce platforms utilized by the enterprise (Men, and Tsai, 2012, p.727). Conclusion and recommendations: Conclusion: The Boxhill Technologies is specialized in developing simple yet powerful solutions that are beneficial for the commercial sector. This helps the customers in safely transacting in the digital environment and on the social platforms. In case a company is having an effective presence on social media platforms that will help the company in boosting the online sales and image of the company. Recommendations: The use of e-commerce helps the company in the reduction of the costs of advertising (Carroll, and Buchholtz, 2014). With the attest software technology tools of advertising it will be easy for the company to update the information related to companys advertising. The labor costs on the company websites can also be reduced by the automated order tracking and billing systems. If the supply of company products can be also be made though online processes then distribution costs for the company can also be reduced. The feature of promoting featured products on website helps in promoting new products whose sales the company wants to push for getting it noticed. References: Besson, P. and Rowe, F., 2012. Strategizing Information Systems-enabled organizational transformation: A transdisciplinary review and new directions.The Journal of Strategic Information Systems,21(2), pp.103-124. Bijker, W.E., Hughes, T.P., Pinch, T. and Douglas, D.G., 2012.The social construction of technological systems: New directions in the sociology and history of technology. MIT press. Bimber, B., Flanagin, A. and Stohl, C., 2012.Collective action in organizations: Interaction and engagement in an era of technological change. Cambridge University Press. Carroll, A. and Buchholtz, A., 2014.Business and society: Ethics, sustainability, and stakeholder management. Nelson Education. Croteau, D. and Hoynes, W., 2013.Media/Society: Industries, Images, and Audiences: Industries, Images, and Audiences. Sage Publications. Grabara, J., Kolcun, M. and Kot, S., 2014. The role of information systems in transport logistics.International Journal of Education and Research,2(2), pp.1-8. Garca-Morales, V.J., Jimnez-Barrionuevo, M.M. and Gutirrez-Gutirrez, L., 2012. Transformational leadership influence on organizational performance through organizational learning and innovation.Journal of Business Research,65(7), pp.1040-1050. Klein, J.T., Grossenbacher-Mansuy, W., Hberli, R., Bill, A., Scholz, R.W. and Welti, M. eds., 2012.Transdisciplinarity: joint problem solving among science, technology, and society: an effective way for managing complexity. Birkhuser. Men, L.R. and Tsai, W.H.S., 2012. How companies cultivate relationships with publics on social network sites: Evidence from China and the United States.Public Relations Review,38(5), pp.723-730. Morozov, E., 2012.The net delusion: The dark side of Internet freedom. PublicAffairs. Powell, W.W. and DiMaggio, P.J. eds., 2012.The new institutionalism in organizational analysis. University of Chicago Press. Saint-Onge, H. and Wallace, D., 2012.Leveraging communities of practice for strategic advantage. Routledge. Treem, J.W. and Leonardi, P.M., 2012. Social media use in organizations: Exploring the affordances of visibility, editability, persistence, and association.Communication yearbook,36, pp.143-189. Utz, S., Schultz, F. and Glocka, S., 2013. Crisis communication online: How medium, crisis type and emotions affected public reactions in the Fukushima Daiichi nuclear disaster.Public Relations Review,39(1), pp.40-46. Weske, M., 2012.Business process management: concepts, languages, architectures. Springer Science Business Media. Von Krogh, G., 2012. How does social software change knowledge management? Toward a strategic research agenda.The Journal of Strategic Information Systems,21(2), pp.154-164.

Value Creation Sustaínability and Performance MyAssignmenthelp.com

Question: Discuss about the Value Creation Sustanability and Performance. Answer: Introduction. Service marketing is the analysis of marketing of services which are intangible, inseparable and homogenous(Lovelock, 2012). Services need much more marketing effort due to the fact that they cannot be touched or separated from the producer. Telstra is Australias largest telecommunications company. Main product offering of the firm are telecommunication services like voice, internet access, pay televisions etc.(Telstra, 2017). Telstra has consolidated its market position by making various acquisitions and enjoys 51% market share in Australian markets. On the product life cycle the telecommunication services offered by Telstra are on the growth stage because there is a huge, continuous and growing market for mobile telecommunication and internet access. Environmental Analysis and Scan of Business of Telstra An assessment of external environment helps in understanding the various external factors which affect a business(Bamford West, 2012). Following is an assessment of external environment of Telstra. A SWOT analysis helps in assessing the strengths and weaknesses of a firm and its products(Aaker McLoughlin, 2010). Following is a SWOT analysis of Telstra. Strengths Huge brand recognition recall and brand loyalty High quality and strong network making internet access easy High marketing and advertising strength High level of research and product innovation especially in hardware development Weaknesses Changing digital technology is leading high research and innovation cost High marketing cost due to high competition from international players like Vodafone Lack of product differentiation due to homogeneity of services High supply side and infrastructure cost due maintenances and setting up telecommunication servers Opportunities There is a growth opportunity as the mobile handset and digital device market is growing due to which there is growth in demand for telecommunication services Growth in number of people aspiring for better networks and internet speed Growth opportunity in emerging markets as disposable income of people is rising there Tie up with Samsung for telecommunication plans has a opened huge opportunity Threats There is a huge competition with Vodafone who are giving plans at lower costs High marketing cost can lead to lessening of financial support to server maintenance People switch brands very easily as differentiation is less as it is a service and switching cost is low Table -1: Source Made by Author (2017) Adapted from Telstra, (2017) Therefore a SWOT gives a clear picture of where a firm stands in the industry and offers guidelines for the way forward. Pestle analysis PESTLE (political, economic, social, technological, environmental and legal) is an analysis to understand the external environment which affects a business(Alkhafaji, 2013). Following is the PESTLE analysis for Telstra- Political- The Australian political system promotes the telecommunication industry(Telstra, 2017). However, the firms need to take licence to set up a telecommunication business in Australia(Government of Australia, 2017). Government also monitors inappropriate content hosted on the internet service provided by these firms. Economic The ongoing innovation in telecom sector have led to an unprecedented growth in demand for telecom services. This growth in demand is expected to rise (budde.com.au, 2017), However, recessionary pressures may make the growth a little sluggish in the short period. Social- The current youth considers it fashionable to own digital devices. This is propelling the trend for purchase of telecommunication services like data.(Telstra, 2017). Additionally, peer group influences brand choice for purchase of data. Hence, firms need to convince youth to purchase from them. Technological- This industry is highly technology driven(Telstra, 2017). To set up and maintain the business, the firm needs to spend on hosting servers, communication towers and innovation and research. Environmental- There is no visible harms from telecommunication services to environment. However, there are certain concerns of some researchers about harmful radiations emitted during use of these services which may harm human tissues.(National Cancer Research Institute, 2014) Legal- Australian Communications and Media Authority(ACMA) regulate the telecommunications industry(Government of Australia, 2017). The authority puts regulations on spam call and regulates the do not disturb system. The firms have to abide by customer privacy norms and all the work regulations pertaining to workforce like safety at work, anti-discrimination etc. Therefore, PESTLE analysis allows a firm to analyse the external environment and formulate strategies to work with in this environment. Set of decision making elements that a firm uses to attain the goals and objectives of marketing are known as marketing mix.(Bateson, 2010) . Products which are tangible have four key marketing mix concepts which are important for decision making. These are product, place, price and promotion(Armstrong, 2012). However, services are different as they are intangible, inseparable and offer an experience as a product. Therefore, services marketing have three additional concepts in the marketing mix and these are physical evidence, process and people. Analysis of 7Ps of service marketing for Telstra and Summary of Issues underlying these 7Ps Product- Product is the need satisfying offer that the company gives to the customer(Mudie, 2013). Services are intangible products and ownership is not separated from the owner; only the experience of the product is sold (Looy, 2013). The products of Telstra are voice and data services. The major issue underlying this element is the homogeneity element(Fisk, 2013). That is, competitors products are almost similar. To solve this issue the firm focuses on quality of service maintenance and excels in the network it provides. Price- Again homogeneity of products makes the customer perceive the products as similar. This leads to the issue of adequate pricing(Looy, 2013). Firm tries to keep pricing which is at per brand positioning and is perceived as genuine by the customer(Fisk, 2013). As the telecom industry is highly competitive, Telstra has to keep competitive and penetrative pricing(Telstra, 2017). This helps in attracting customers. Additionally, discounts on usage of data and voice are being given to attract and retain customers. However, quality of service is one aspect which can help the company in keeping prices above the computers price. Place- Place is the medium through which people purchase the services(Bateson, 2010). Place can be virtual or real. Telstra has its own galleries and outlets to activate the service(Telstra, 2017). The issue with place is that the service is a continuous service hence, it is important to provide convenience of purchase of service to the customer (Telstra, 2017). For this purpose the firm sells the service through its outlets, website and through retailers. Promotion-As the product is homogenous and inseparable, the major issue with promotion is the customer convincing aspect. Due to this, the firm needs to convey unique points of the product to the customer (Fisk, 2013). As the target audience of the firm are people of all income, classes and ages the firm has a wide range of promotional activities(Telstra, 2017). It promotes through television and print advertising(Telstra, 2017). There is also discount on consequent data and voice recharges. The firm excels in network quality; hence, that is the focal point of its promotional activities. Physical Evidence- As services are intangible; firms need to project certain physical cues to customers so that they can associate with the service(Bateson, 2010). Physical evidence is the cues and the tangible elements which are associated with the service (Wirtz, 2012). The actual service which Telstra provides is telecommunication and data. The problem with telecom services is that it is a pure service and does not have many tangible evidences to support its existence like hospitality or aviation services have(Telstra, 2017). To increase its tangibility the firms uses logo, tagline and jingles to convey service tangibility to customers. The firm tries to depict the philosophy of the company via the tagline Its how we connect. The firm also tries to create relationship with customers through customer service. Process- Process involves the service delivery procedure (Wirtz, 2012). The process of service delivery starts for Telstra when the customer purchases a sim card and decides on the type of voice and data service he wants(Telstra, 2017). The service is activated after a few hours and the customer can get voice and data service as per network availability. The issue is that as service is continuous, the customer needs to be made aware about bill payments and refills(Telstra, 2017). Telstra does this through awareness campaign and promotion of virtual medium for the same. People- Service delivery is highly manpower oriented. People are human resources who are involved in proper delivery of the service(Payne, 2012). The issue which the firm faces is that telecom is a highly technical service. Therefore, there is a competition in the labour market to get skilled technicians(Telstra, 2017). To get good manpower the firm has attractive recruitment policies and in-house training. Therefore, through the 7Ps Telstra is able to deliver the service to customers with an emphasis of quality. Recommendations for Improvement of Service Delivery Telstra is a growing business firm and has been able to survive in tough competition. However, there is always a scope for improvement. Following are some recommendations for improvement in 7Ps of marketing of Telstra which the firm can use to grow even faster and generate completive advantage. Telstra can extend its product line and include direct to home television service in its product offering. This will increase the customer base of its product and help the company in generating more revenues. Telstra should also invest more on servers and other infrastructure so that the reach of the firm grows and network becomes stronger. Additionally, the firm can think of venturing into global markets with its current products. 2 Telstra should focus on increasing its distribution network. It can do so by increasing the place component of the marketing mix. The firm can open stores at super markets and sell via tie up with super market chains. They can also tie up with retail stores and provide the service through them. Telstra should also promote virtual selling and emphasise on purchasing of data and voice services through its website. 3 The firm can use price bundling and offer discount to people who purchase both voice and data. Additionally, discount should be given for large data purchase. Also customers who purchase data consistently for a long time can be offered lower tariffs. This will increase brand loyalty, 4 The firm uses many promotional techniques such as advertising and sales promotion. The firm should also use social media to generate more reviews, feedback and comments. The firm does have a social media page; however, it is not updated frequently. Through social media engagement the firm can increase customer relationship and get active feedback on services. 5 The firm should invest more in technology and research in order to provide uninterrupted voice and data services. Further emphasis should be given to server maintenance so that customers dont switch over to other competitors. Additionally, the process should be made even simpler by reducing service activation time and emphases on virtual bill payment and recharges. 6 Customer service is very important in service delivery as service is people oriented. Therefore, training should be made even more intensive. Employees should be given transferability skills training. Additionally, Telstra should make sure that it hires skilled manpower so that quality of service delivery can be maintained. 7 Services are intangible hence the firm needs to use physical cues to convey their product offering to the customer. Telstra uses lot of physical evidences like its tag line, messages and logo. However, its logo and tagline is not as popular as some of its competitors like Vodafone. Telstra should advertise in such a way that its logo and tagline generates brand recall. Additionally, associating service delivery with a cartoon or fantasy character can enhance physical evidence. Therefore, through these recommendations Telstra can further improve its brand image and customer loyalty. Planning the service marketing through an assessment of marketing mix and environment can assist Telstra in achieving greater competitive advantage and survive in a highly competitive and a challenging industry. Service marketing can also help the firm in its further growth in the industry. References Aaker, D. A. McLoughlin, D., (2010) Strategic Market Management: Global Perspectiv. New Jersey: John Wiley Sons. Alkhafaji, A., (2013) Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment. New York: Routledge. Armstrong, G., (2012) Marketing: An Introduction. New Delhi: Pearson Education. Bamford, C. E. West, P. G., (2012) Strategic Management : value creation, sustanability, and performance. New York: Cengage Learning. Bateson, J. E. G., (2010) Services Marketing. NewYork: South-Western Cengage Learning,. budde.com.au, (2017) Australia - Telecoms Market Analyses - Top Trends Moving into 2017. [Online] Available at: https://www.budde.com.au/Research/Australia-Telecoms-Market-Analyses-Top-Trends-Moving-into-2017 [Accessed 8 May 2017]. Fisk, R. P., (2013) Services Marketing Interactive Approach. NewYork: Cengage Learning. Government of Australia, (2017) Licencing and Regulation. [Online] Available at: https://www.acma.gov.au/Industry/Telco/Carriers-and-service-providers/Licensing/telecommunications-licensing-and-regulation-carrier-licensing [Accessed 8 May 2017]. Hoffman, K. Bateson, J., (2010) Services Marketing: Concepts, Strategies, Cases. London: Cengage Learning. Looy, P. E. L. V., (2013) Service Management: An integrated approach. Harlow: Pearson Education Limited. Lovelock, C., (2012) Services Marketing : People, Technology, Strategy. New Delhi: Pearson Education India. Mudie, P., (2013) Services Marketing Management. New York: Routledge. National Cancer Research Institute, (2014) Cell phones and cancer risk. [Online] Available at: https://www.cancer.gov/cancertopics/factsheet/Risk/cellphones Payne, A., (2012) Marketing Planning for Services. New York: Routledge. Stevens, R., (2012) Marketing Management: Text and Cases. New Jersy: Routledge. Telstra, (2017) About Us. [Online] Available at: https://www.telstra.com.au/ [Accessed 8 May 2017]. Wirtz, J., (2012) Essentials of Services Marketing. New Jersey: FT Press.